#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business

Samantha Jones taught us in Sex and the City that it's not a bag, it's a BIRKIN. Luxury handbags can seem frivolous to some, and yet -- luxury handbag makers have fascinating business models that can teach us so much about sales psychology and relationship-building.

Here’s a look at what you’ll learn in this episode: 

• The power of choosing your customer
• Why gamifying the sales experience can increase your Lifetime Customer Value
• The importance of cultivating the RIGHT (and exclusive audience)

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