#107: How to Leverage Intellectual Property to Increase Your Influence, Impact, & Sales

Leveraging intellectual property is one of the fastest ways to grow your business, and it's key for standing out in a crowd. In this episode, I break down how to leverage intellectual property to increase your influence, impact, and sales.

Here’s a look at what you’ll learn: 

• How to leverage your intellectual property to increase brand awareness
• Why selling your process is key to selling your product (this is a game-changer)
• How creating evidence-based frameworks can increase client results
• How to create intellectual property based on subject matter mastery

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